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Landing Page Copy Planner / Action kit

Landing page copywriting outline & checklist

Draft a page that connects one audience problem to a specific offer and next step.

Made for small businesses preparing a focused offer page.

Price and availability

Catalog price: $9 USD

One-time purchase · No subscription

  • FilesZIP with five editable Markdown documents, an offline HTML workbook, a reading edition. A worked example is included.
  • To useExtract the ZIP. Open the workbook in a current desktop browser; edit Markdown in a text editor. No account needed for the workbook or Markdown files.
  • LicenseUse for your own or client work; do not redistribute the original templates or tools. Full terms.
  • SupportProduct questions and corrections by email; no custom implementation or professional review. 14-day refund policy.
Read the free worksheet

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The task

What you'll make

A page outline connecting a specific promise to proof and one primary action.

Gather before you start

  • Offer contents
  • Buyer task
  • Available evidence

Mark missing information so you can check it before using your work.

When to skip this kit

  • You need a native Excel, Canva, or Word template. This download contains Markdown documents and an offline HTML workbook.
  • You need autosave or cloud sync. Export Markdown or save a backup before closing the offline workbook.
  • You need someone to complete the work. These are worksheets to fill in yourself.

Read the first worksheet below to see whether its questions help with your task.

Included files

What's inside

  1. 01Offer facts
  2. 02Message sequence
  3. 03Evidence selection
  4. 04Friction review
  5. 05Comprehension test

Each document has instructions, questions, and space for your answers. The final document includes a common mistake to check for before using your work.

Your completion check

A visitor can identify who the offer suits, what is included, the requirements, and the next action.

Before you finish

Check this before you use it

Multiple calls to action compete before the offer is understood.

Choose one primary action and answer its main uncertainty nearby.

Use the final worksheet to record what needs fixing and what you still need to check.

Free worksheet

Start with worksheet one

Free to inspect and copy
WORKSHEET 01 / 05
Download worksheet

Offer facts

Jump to a section

Worksheet 1 of 5. Offer facts Project: {{project}} Prepared by: {{business}} Review with: {{contact}} Target: {{deadline}}

Instructions

Record deliverables, price basis, audience, requirements, timing, and exclusions before writing headlines.

Worked example, fictional

Context: A tutor creates a page for a four-session exam-preparation package with clear prerequisites and scheduling details. Completed response: Four sessions include practice review; textbooks and guaranteed exam results are excluded.

Your decision

What can the buyer actually obtain or complete? My answer: [ ] Source and date: [ ] Still to check: [ ] Next action, owner, and due date: [ ]

Before moving on

[ ] My answer uses my own facts. [ ] I have marked anything I still need to check.

Next worksheet: Message sequence.

Before you start

  • Offer contents: [Source or notes]
  • Buyer task: [Source or notes]
  • Available evidence: [Source or notes]

What you will make

A page outline connecting a specific promise to proof and one primary action.

View plain worksheet text
Worksheet 1 of 5. Offer facts
Project: {{project}}
Prepared by: {{business}}
Review with: {{contact}}
Target: {{deadline}}

Instructions
Record deliverables, price basis, audience, requirements, timing, and exclusions before writing headlines.

Worked example, fictional
Context: A tutor creates a page for a four-session exam-preparation package with clear prerequisites and scheduling details.
Completed response: Four sessions include practice review; textbooks and guaranteed exam results are excluded.

Your decision
What can the buyer actually obtain or complete?
My answer: [ ]
Source and date: [ ]
Still to check: [ ]
Next action, owner, and due date: [ ]

Before moving on
[ ] My answer uses my own facts.
[ ] I have marked anything I still need to check.

Next worksheet: Message sequence.

Before you start
- Offer contents: [Source or notes]
- Buyer task: [Source or notes]
- Available evidence: [Source or notes]

What you will make
A page outline connecting a specific promise to proof and one primary action.

This is the complete first worksheet from the current edition. The full kit adds the remaining four documents, a worked scenario, and the offline editing workbook.

Before you choose

What should I have ready for this kit?

Bring offer contents, buyer task, available evidence. Mark anything you still need to check.

How do I know the work is finished?

A page outline connecting a specific promise to proof and one primary action. Check your answers against the original records and note anything unresolved before sharing your work.

Does it include a spreadsheet or native app template?

No. You receive editable Markdown documents and an offline HTML workbook. These are not native Excel, Canva, Notion, or Word templates. Extract the whole ZIP before opening the HTML files. Mobile file managers may not run local scripts; the text files and reading edition remain available.

Will this do the work for me?

The kit supplies structure, questions, and examples. You provide the facts, make the decisions, and adapt the finished output. You are responsible for checking the finished work. Custom implementation and professional review are not included.

Created by Pagemage with AI-assisted writing and development. Read how the content and tools are checked. Questions or corrections: hello@pagemage.tech. 14-day refund policy.