Small Website Brief Builder / Action kit
Describe audience tasks, content, functionality, and constraints before requesting a quote.
Made for business owners preparing a website project.
Price and availability
Catalog price: $9 USD
One-time purchase · No subscription
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The task
A brief a supplier can use to scope a small website consistently.
Mark missing information so you can check it before using your work.
Read the first worksheet below to see whether its questions help with your task.
Included files
Each document has instructions, questions, and space for your answers. The final document includes a common mistake to check for before using your work.
The brief names required pages and behaviors without assuming vague phrases define scope.
Before you finish
A list of visual preferences hides missing functionality and content work.
Define visitor tasks and required behaviors before discussing appearance.
Use the final worksheet to record what needs fixing and what you still need to check.
Free worksheet
Worksheet 1 of 5. Visitor tasks Project: {{project}} Prepared by: {{business}} Review with: {{contact}} Target: {{deadline}}
List what visitors need to understand or complete.
Context: A local consultant needs a simple site that explains services and collects enquiries. Completed response: Visitor compares services and sends a relevant enquiry.
What must visitors be able to accomplish? My answer: [ ] Source and date: [ ] Still to check: [ ] Next action, owner, and due date: [ ]
[ ] My answer uses my own facts. [ ] I have marked anything I still need to check.
Next worksheet: Page inventory.
A brief a supplier can use to scope a small website consistently.
Worksheet 1 of 5. Visitor tasks
Project: {{project}}
Prepared by: {{business}}
Review with: {{contact}}
Target: {{deadline}}
Instructions
List what visitors need to understand or complete.
Worked example, fictional
Context: A local consultant needs a simple site that explains services and collects enquiries.
Completed response: Visitor compares services and sends a relevant enquiry.
Your decision
What must visitors be able to accomplish?
My answer: [ ]
Source and date: [ ]
Still to check: [ ]
Next action, owner, and due date: [ ]
Before moving on
[ ] My answer uses my own facts.
[ ] I have marked anything I still need to check.
Next worksheet: Page inventory.
Before you start
- Visitor tasks: [Source or notes]
- Existing content: [Source or notes]
- Business constraints: [Source or notes]
What you will make
A brief a supplier can use to scope a small website consistently.This is the complete first worksheet from the current edition. The full kit adds the remaining four documents, a worked scenario, and the offline editing workbook.
Bring visitor tasks, existing content, business constraints. Mark anything you still need to check.
A brief a supplier can use to scope a small website consistently. Check your answers against the original records and note anything unresolved before sharing your work.
No. You receive editable Markdown documents and an offline HTML workbook. These are not native Excel, Canva, Notion, or Word templates. Extract the whole ZIP before opening the HTML files. Mobile file managers may not run local scripts; the text files and reading edition remain available.
The kit supplies structure, questions, and examples. You provide the facts, make the decisions, and adapt the finished output. You are responsible for checking the finished work. Custom implementation and professional review are not included.
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