Homepage Content Planner / Action kit
Prioritize a clear offer, useful evidence, and the main visitor action.
Made for small businesses drafting a homepage.
Price and availability
Catalog price: $9 USD
One-time purchase · No subscription
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The task
A homepage sequence that explains the offer and next step quickly.
Mark missing information so you can check it before using your work.
Read the first worksheet below to see whether its questions help with your task.
Included files
Each document has instructions, questions, and space for your answers. The final document includes a common mistake to check for before using your work.
A first-time visitor can explain what is offered and what to do next after a brief scan.
Before you finish
A clever headline leaves the visitor unsure what the business offers.
State the actual offer and audience before decorative language.
Use the final worksheet to record what needs fixing and what you still need to check.
Free worksheet
Worksheet 1 of 5. First-screen message Project: {{project}} Prepared by: {{business}} Review with: {{contact}} Target: {{deadline}}
State audience, service, and practical value in plain language.
Context: A consultant's homepage currently begins with a long biography before explaining the service. Completed response: Operations support for small teams replaces a vague transformation slogan.
Can the first screen answer what this is and who it helps? My answer: [ ] Source and date: [ ] Still to check: [ ] Next action, owner, and due date: [ ]
[ ] My answer uses my own facts. [ ] I have marked anything I still need to check.
Next worksheet: Primary action.
A homepage sequence that explains the offer and next step quickly.
Worksheet 1 of 5. First-screen message
Project: {{project}}
Prepared by: {{business}}
Review with: {{contact}}
Target: {{deadline}}
Instructions
State audience, service, and practical value in plain language.
Worked example, fictional
Context: A consultant's homepage currently begins with a long biography before explaining the service.
Completed response: Operations support for small teams replaces a vague transformation slogan.
Your decision
Can the first screen answer what this is and who it helps?
My answer: [ ]
Source and date: [ ]
Still to check: [ ]
Next action, owner, and due date: [ ]
Before moving on
[ ] My answer uses my own facts.
[ ] I have marked anything I still need to check.
Next worksheet: Primary action.
Before you start
- Primary offer: [Source or notes]
- Main visitor action: [Source or notes]
- Credible evidence: [Source or notes]
What you will make
A homepage sequence that explains the offer and next step quickly.This is the complete first worksheet from the current edition. The full kit adds the remaining four documents, a worked scenario, and the offline editing workbook.
Bring primary offer, main visitor action, credible evidence. Mark anything you still need to check.
A homepage sequence that explains the offer and next step quickly. Check your answers against the original records and note anything unresolved before sharing your work.
No. You receive editable Markdown documents and an offline HTML workbook. These are not native Excel, Canva, Notion, or Word templates. Extract the whole ZIP before opening the HTML files. Mobile file managers may not run local scripts; the text files and reading edition remain available.
The kit supplies structure, questions, and examples. You provide the facts, make the decisions, and adapt the finished output. You are responsible for checking the finished work. Custom implementation and professional review are not included.
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