Worksheet 1 of 5. First-screen message
Project: {{project}}
Prepared by: {{business}}
Review with: {{contact}}
Target: {{deadline}}

Instructions
State audience, service, and practical value in plain language.

Worked example, fictional
Context: A consultant's homepage currently begins with a long biography before explaining the service.
Completed response: Operations support for small teams replaces a vague transformation slogan.

Your decision
Can the first screen answer what this is and who it helps?
My answer: [ ]
Source and date: [ ]
Still to check: [ ]
Next action, owner, and due date: [ ]

Before moving on
[ ] My answer uses my own facts.
[ ] I have marked anything I still need to check.

Next worksheet: Primary action.

Before you start
- Primary offer: [Source or notes]
- Main visitor action: [Source or notes]
- Credible evidence: [Source or notes]

What you will make
A homepage sequence that explains the offer and next step quickly.