Brand Voice Working Guide / Action kit
Brand voice guide & copy examples template
Create a practical voice guide with examples writers can apply to real customer situations.
Made for small teams writing customer-facing copy.
Price and availability
Catalog price: $9 USD
One-time purchase · No subscription
- FilesZIP with five editable Markdown documents, an offline HTML workbook, a reading edition. A worked example is included.
- To useExtract the ZIP. Open the workbook in a current desktop browser; edit Markdown in a text editor. No account needed for the workbook or Markdown files.
- LicenseUse for your own or client work; do not redistribute the original templates or tools. Full terms.
- SupportProduct questions and corrections by email; no custom implementation or professional review. 14-day refund policy.
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The task
What you'll make
Practical voice rules illustrated across routine and difficult messages.
Gather before you start
- Existing writing
- Audience situations
- Editing owner
Mark missing information so you can check it before using your work.
When to skip this kit
- You need a native Excel, Canva, or Word template. This download contains Markdown documents and an offline HTML workbook.
- You need autosave or cloud sync. Export Markdown or save a backup before closing the offline workbook.
- You need someone to complete the work. These are worksheets to fill in yourself.
Read the first worksheet below to see whether its questions help with your task.
Included files
What's inside
- 01Voice evidence
- 02Principle pairs
- 03Situation examples
- 04Editing checklist
- 05Team calibration
Each document has instructions, questions, and space for your answers. The final document includes a common mistake to check for before using your work.
Your completion check
The guide shows how tone changes by situation and includes concrete before-and-after examples.
Before you finish
Check this before you use it
Abstract adjectives fail to guide an actual writing choice.
Pair each principle with a concrete example and an opposing boundary.
Use the final worksheet to record what needs fixing and what you still need to check.
Free worksheet
Start with worksheet one
Voice evidence
Jump to a section
Worksheet 1 of 5. Voice evidence Project: {{project}} Prepared by: {{business}} Review with: {{contact}} Target: {{deadline}}
Instructions
Collect existing messages that feel right and explain the specific qualities worth keeping.
Worked example, fictional
Context: A repair business wants messages that are friendly and clear without joking about customer problems. Completed response: Clear repair explanations and realistic timing sound more useful than clever slogans.
Your decision
Which existing passages sound recognizably appropriate? My answer: [ ] Source and date: [ ] Still to check: [ ] Next action, owner, and due date: [ ]
Before moving on
[ ] My answer uses my own facts. [ ] I have marked anything I still need to check.
Next worksheet: Principle pairs.
Before you start
- Existing writing: [Source or notes]
- Audience situations: [Source or notes]
- Editing owner: [Source or notes]
What you will make
Practical voice rules illustrated across routine and difficult messages.
View plain worksheet text
Worksheet 1 of 5. Voice evidence
Project: {{project}}
Prepared by: {{business}}
Review with: {{contact}}
Target: {{deadline}}
Instructions
Collect existing messages that feel right and explain the specific qualities worth keeping.
Worked example, fictional
Context: A repair business wants messages that are friendly and clear without joking about customer problems.
Completed response: Clear repair explanations and realistic timing sound more useful than clever slogans.
Your decision
Which existing passages sound recognizably appropriate?
My answer: [ ]
Source and date: [ ]
Still to check: [ ]
Next action, owner, and due date: [ ]
Before moving on
[ ] My answer uses my own facts.
[ ] I have marked anything I still need to check.
Next worksheet: Principle pairs.
Before you start
- Existing writing: [Source or notes]
- Audience situations: [Source or notes]
- Editing owner: [Source or notes]
What you will make
Practical voice rules illustrated across routine and difficult messages.This is the complete first worksheet from the current edition. The full kit adds the remaining four documents, a worked scenario, and the offline editing workbook.
Before you choose
What should I have ready for this kit?
Bring existing writing, audience situations, editing owner. Mark anything you still need to check.
How do I know the work is finished?
Practical voice rules illustrated across routine and difficult messages. Check your answers against the original records and note anything unresolved before sharing your work.
Does it include a spreadsheet or native app template?
No. You receive editable Markdown documents and an offline HTML workbook. These are not native Excel, Canva, Notion, or Word templates. Extract the whole ZIP before opening the HTML files. Mobile file managers may not run local scripts; the text files and reading edition remain available.
Will this do the work for me?
The kit supplies structure, questions, and examples. You provide the facts, make the decisions, and adapt the finished output. You are responsible for checking the finished work. Custom implementation and professional review are not included.
Created by Pagemage with AI-assisted writing and development. Read how the content and tools are checked. Questions or corrections: hello@pagemage.tech. 14-day refund policy.