Measurement Setup · $650 · two business days

See which checkout and signup steps complete.

A focused implementation pass for a live storefront that has traffic, but not enough reliable signals to know what is working.

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No payment until you've approved the scope in writing.

Included

Agreed events and verified delivery.

Define the primary buyer-path events and their names
Wire the agreed analytics or conversion events
Verify one desktop and one mobile critical path
Return a short measurement map for future decisions
One focused correction round after review

Good fit

You have traffic, but your next decision is guesswork.

Choose this when the site and offer are already live and you need trustworthy signals for visits, intent, checkout, or lead completion. Choose Launch QA when you need a review before traffic, or Conversion Sprint when you are ready to implement broader funnel changes.

This is a scoped two-business-day engagement. It does not include a full analytics migration, custom dashboard build, paid-media management, or ongoing reporting.

Scope and delivery

What we deliver.

Scope: One existing storefront, one agreed analytics destination, and its primary buyer-path events.
Timing: Two business days from the confirmed start.

Your handoff includes

An event dictionary defining trigger, property names, source, and intended decision.
Implementation of the agreed events in the current stack.
A desktop and mobile verification log covering event presence, duplicate prevention, and failure cases.
A measurement handoff with filtering notes, known blind spots, and a first review checklist.

Prepare before we start

The live URL, one primary business question, and the existing analytics provider.
The agreed event list and access to the provider's test or debug view.
The owner's consent requirements and any constraints on identifiers or third-party requests.

Describe the work in the brief. We arrange account access after agreeing on scope. Do not send passwords or customer records.

How we check completion

Each agreed event can be located in the destination's test or debug view.
A success event depends on confirmed success, rather than an attempted button click.
The handoff documents consent behavior and avoids putting personal information into event labels.

Agree the scope

We confirm fit, the deliverable list, start date, review points, and price in writing before requesting payment. Turnarounds start after the required material and access are ready.

Review the work

One named owner returns consolidated feedback. Revision rounds refine the agreed work; new pages, providers, or functionality are quoted separately before they are added. Delayed access or feedback moves the schedule.

Receive the handoff

You receive the promised files or source changes, the verification record, remaining dependencies, and ownership instructions. A published page is not described as payment-ready until the live payment path is verified.

Your proposal confirms the pages, files, timing, and price before work starts. Review the refund policy and terms before approving a proposal.

Before you brief us

Events and reporting scope.

Which events are included?

We define and wire the agreed buyer-path events for one storefront, then verify one desktop and one mobile critical path.

Does this include a custom dashboard?

No. Measurement Setup returns a concise measurement map and verified events. A full analytics migration, custom dashboard, paid-media management, or ongoing reporting is scoped separately.

Not sure whether the problem is measurement or conversion? Start with a Signal Audit and get a prioritized answer.