Free launch checklist

What does your storefront still need?

Answer seven questions about your offer, checkout, and launch plans. The result suggests what to work on next. It does not predict sales.

Automatic scoring needs JavaScript. You can still use the questions as a checklist: give yourself 2 points for each first answer, 1 for each second answer, and 0 for each third answer. Add the points, divide by 14, multiply by 100, and round to the nearest whole number. Review your lowest answers first.

1. Is your offer specific enough to explain in one sentence? Yes, the buyer and outcome are obvious. Mostly, it needs sharper wording. Not yet, I'm still exploring.

2. Can someone pay you online today? Yes, a working checkout is live. Almost, I have an account but no live flow. No, I'm sending invoices or DMs.

3. Do you have proof that the offer is worth buying? Yes, customer results, samples, or a strong demo. Some, I have work but little context. No, the idea is still unproven.

4. Can a visitor understand the next step without asking you? Yes, the page has one clear call to action. Partly, there are a few competing actions. No, they need to message me first.

5. Do you capture people who aren't ready to buy yet? Yes, email capture and a follow-up exist. I collect emails but don't follow up consistently. No, visitors disappear.

6. Do you know where your next 20 visitors will come from? Yes, I have a channel and a repeatable message. I have a few ideas but no rhythm yet. No, I'm hoping people discover me.

7. Would you improve the page after the first ten visits? Yes, I'll watch behavior and keep shipping. Probably, if the changes are obvious. No, I need it to be finished first.

Before you start

How the score works.

How is my score calculated?

Launch Score uses seven questions across offer clarity, payment readiness, proof, buyer path, email capture, traffic, and iteration. Each answer contributes to a score from 0 to 100.

Are my answers stored?

Your answers stay in this browser unless you choose to share your email and score band for occasional launch notes.

What does your storefront still need?

Keep improving after this plan.

How the score works.