Customer Interview Kit
Record how people handle a problem now and what informs their purchase decisions.
For Solo founders testing a product idea
Catalog price$19 USDPreview & price
11 products / Research
Research and decision records
Prepare interviews and small studies. Keep observations, interpretations, and unanswered questions separate in your notes.
Browse the products ↓Where to start
Use interviews to understand past behavior, usability tests to observe a task, or experiments to test a specific assumption. Synthesis and decision records help you decide what to do with the findings.
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Competitor Offer Review
Compare alternatives using buyer tasks, visible deliverables, and documented evidence.
For Founders comparing existing offers
Catalog price$9 USDPreview & price
Five-Task Usability Session Kit
Run a focused observation session using realistic tasks and non-leading prompts.
For Small teams testing an early website or app
Catalog price$9 USDPreview & price
Research Participant Recruitment Kit
Define participant fit and organize respectful recruitment with clear expectations.
For Small teams finding relevant interview participants
Catalog price$9 USDPreview & price
Interview Synthesis Wall
Turn interview records into evidence-backed themes while preserving contradictions and uncertainty.
For Teams organizing qualitative interview notes
Catalog price$9 USDPreview & price
Small Business Experiment Planner
Design a small test with a clear hypothesis, observable signal, and decision rule.
For Founders testing an offer or workflow change
Catalog price$9 USDPreview & price
Problem Prioritization Desk
Compare problems using evidence, impact, reach, and effort to investigate.
For Small product teams choosing what to address next
Catalog price$9 USDPreview & price
Early Concept Feedback Kit
Present a concept neutrally and learn whether people understand its use and tradeoffs.
For Founders testing a rough product concept
Catalog price$9 USDPreview & price
Small Research Library Setup
Organize research records so evidence can be found without exposing unnecessary participant information.
For Teams storing interviews and findings
Catalog price$9 USDPreview & price
Product Feedback Triage Kit
Turn incoming feedback into clear problems, follow-up questions, and decisions.
For Small teams receiving suggestions and bug reports
Catalog price$9 USDPreview & price
Evidence-based Decision Log
Record important choices with context, alternatives, evidence, and a review trigger.
For Small teams making product or operational decisions
Catalog price$9 USDPreview & price
What you get
Each download contains five editable documents, a worked example, and an offline workbook. The product page lists any calculator or Notion import files, shows the first worksheet, and states whether you can buy it.
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