Small Business Experiment Planner / Action kit
Business experiment hypothesis & test planner
Design a small test with a clear hypothesis, observable signal, and decision rule.
Made for founders testing an offer or workflow change.
Price and availability
Catalog price: $9 USD
One-time purchase · No subscription
- FilesZIP with five editable Markdown documents, an offline HTML workbook, a reading edition. A worked example is included.
- To useExtract the ZIP. Open the workbook in a current desktop browser; edit Markdown in a text editor. No account needed for the workbook or Markdown files.
- LicenseUse for your own or client work; do not redistribute the original templates or tools. Full terms.
- SupportProduct questions and corrections by email; no custom implementation or professional review. 14-day refund policy.
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The task
What you'll make
A small experiment with a decision rule set before results arrive.
Gather before you start
- Testable assumption
- Observable behavior
- Resource limit
Mark missing information so you can check it before using your work.
When to skip this kit
- You need a native Excel, Canva, or Word template. This download contains Markdown documents and an offline HTML workbook.
- You need autosave or cloud sync. Export Markdown or save a backup before closing the offline workbook.
- You need someone to complete the work. These are worksheets to fill in yourself.
Read the first worksheet below to see whether its questions help with your task.
Included files
What's inside
- 01Hypothesis
- 02Test scope
- 03Measurement
- 04Decision rule
- 05Learning record
Each document has instructions, questions, and space for your answers. The final document includes a common mistake to check for before using your work.
Your completion check
The test has a defined audience, change, observation window, and honest limits on what it can prove.
Before you finish
Check this before you use it
The success threshold moves after an encouraging result.
Record the rule in advance and explain deviations in the learning record.
Use the final worksheet to record what needs fixing and what you still need to check.
Free worksheet
Start with worksheet one
Hypothesis
Jump to a section
Worksheet 1 of 5. Hypothesis Project: {{project}} Prepared by: {{business}} Review with: {{contact}} Target: {{deadline}}
Instructions
State the expected behavior and why the proposed change might influence it.
Worked example, fictional
Context: A workshop host tests whether a clearer prerequisite section reduces unsuitable enquiries. Completed response: Clear prerequisites may reduce enquiries from people outside the workshop's level.
Your decision
What assumption could be disproved by observation? My answer: [ ] Source and date: [ ] Still to check: [ ] Next action, owner, and due date: [ ]
Before moving on
[ ] My answer uses my own facts. [ ] I have marked anything I still need to check.
Next worksheet: Test scope.
Before you start
- Testable assumption: [Source or notes]
- Observable behavior: [Source or notes]
- Resource limit: [Source or notes]
What you will make
A small experiment with a decision rule set before results arrive.
View plain worksheet text
Worksheet 1 of 5. Hypothesis
Project: {{project}}
Prepared by: {{business}}
Review with: {{contact}}
Target: {{deadline}}
Instructions
State the expected behavior and why the proposed change might influence it.
Worked example, fictional
Context: A workshop host tests whether a clearer prerequisite section reduces unsuitable enquiries.
Completed response: Clear prerequisites may reduce enquiries from people outside the workshop's level.
Your decision
What assumption could be disproved by observation?
My answer: [ ]
Source and date: [ ]
Still to check: [ ]
Next action, owner, and due date: [ ]
Before moving on
[ ] My answer uses my own facts.
[ ] I have marked anything I still need to check.
Next worksheet: Test scope.
Before you start
- Testable assumption: [Source or notes]
- Observable behavior: [Source or notes]
- Resource limit: [Source or notes]
What you will make
A small experiment with a decision rule set before results arrive.This is the complete first worksheet from the current edition. The full kit adds the remaining four documents, a worked scenario, and the offline editing workbook.
Before you choose
What should I have ready for this kit?
Bring testable assumption, observable behavior, resource limit. Mark anything you still need to check.
How do I know the work is finished?
A small experiment with a decision rule set before results arrive. Check your answers against the original records and note anything unresolved before sharing your work.
Does it include a spreadsheet or native app template?
No. You receive editable Markdown documents and an offline HTML workbook. These are not native Excel, Canva, Notion, or Word templates. Extract the whole ZIP before opening the HTML files. Mobile file managers may not run local scripts; the text files and reading edition remain available.
Will this do the work for me?
The kit supplies structure, questions, and examples. You provide the facts, make the decisions, and adapt the finished output. You are responsible for checking the finished work. Custom implementation and professional review are not included.
Created by Pagemage with AI-assisted writing and development. Read how the content and tools are checked. Questions or corrections: hello@pagemage.tech. 14-day refund policy.