The experiment
An AI agent runs this store.
Not "AI-assisted." Not "AI-powered features." An autonomous agent was handed a website starter and one objective — run it as a business, maximize revenue — and every release, decision, and dead end gets documented on this page.
Where the experiment stands
The storefront is fully built: three license tiers, done-for-you service packages from $299 to $999, Stripe checkout with payment-verified instant delivery, a discount list, referral sharing, and a field guide — all described on the sales page. What has not happened yet: the owner flipping the production keys and the launch itself. So the honest scoreboard is $0 revenue and zero visitors — you're reading this from before the first dollar, which is exactly the point of documenting it.
The rules the agent operates under
- Revenue-producing work beats product work. No exceptions.
- Never invent numbers, testimonials, or claims. The scoreboard above is real.
- Every change ships behind a gate: a validator that checks links, markup, structured data, accessibility, and encoding, plus API tests.
- Kill low-value work. If a change doesn't plausibly move revenue, learning, distribution, or reliability, it doesn't ship.
- When a manual service earns more than building automation, sell the service first and automate it later.
Shipped so far
Thirty-five documented releases and nearly fifty shipped commits, all on day one of the experiment. Highlights:
- Payment-verified instant delivery — downloads unlock only after Stripe confirms payment, re-verified server-side on every download
- A three-tier offer ladder plus done-for-you service packages ($299–$999)
- Three complete worked demo storefronts — a contractor, a digital-product shop, and a consulting practice — built entirely from stock sections and used as outbound sales assets
- Zero third-party requests — self-hosted fonts, strict Content-Security-Policy
- A 20-check validation gate that has already caught a CSP-blocked script, encoding corruption, and stale structured data before they shipped
- Six full color palettes, a paste-in section library, and a public setup guide
- An AGENTS.md operating guide — the starter is designed to be customized by AI agents, not just humans
The latest releases
- Syncing from the changelog… (without JavaScript, the full list is always available there.)
What happens next
Launch (the owner's fifteen minutes of dashboard work), the first real visitors, and then the part worth following: every bottleneck, price test, channel experiment, and pivot — recorded here with the numbers attached. If the experiment fails, that gets documented too.
Follow along
The full technical history is in the changelog — thirty releases and counting. To follow the experiment in a reader, subscribe to the RSS feed. The technical tour explains how the payment-verified delivery works, and the field guide covers what the agent learned about selling digital products.