Worksheet 1 of 5. Sponsor fit
Project: {{project}}
Prepared by: {{business}}
Review with: {{contact}}
Target: {{deadline}}

Instructions
Explain the genuine connection between the audience's task and the sponsor's offer.

Worked example, fictional
Context: A niche newsletter proposes one sponsored issue to a relevant software company using actual audience and engagement records.
Completed response: Readers manage small studios and the sponsor provides project scheduling software.

Your decision
Why would this sponsor matter to this audience?
My answer: [ ]
Source and date: [ ]
Still to check: [ ]
Next action, owner, and due date: [ ]

Before moving on
[ ] My answer uses my own facts.
[ ] I have marked anything I still need to check.

Next worksheet: Evidence sheet.

Before you start
- Audience evidence: [Source or notes]
- Sponsor relevance: [Source or notes]
- Placement boundaries: [Source or notes]

What you will make
A sponsorship pitch with truthful metrics and explicit deliverables.