Worksheet 1 of 5. Activation brief
Project: {{project}}
Prepared by: {{business}}
Review with: {{contact}}
Target: {{deadline}}

Instructions
Define audience, dates, offer, capacity, and what the test should teach.

Worked example, fictional
Context: A print brand runs a two-day pop-up in a shared studio.
Completed response: Brand tests which print sizes attract actual purchases.

Your decision
What is the pop-up intended to test or achieve?
My answer: [ ]
Source and date: [ ]
Still to check: [ ]
Next action, owner, and due date: [ ]

Before moving on
[ ] My answer uses my own facts.
[ ] I have marked anything I still need to check.

Next worksheet: Space layout.

Before you start
- Sales purpose: [Source or notes]
- Space constraints: [Source or notes]
- Stock and pricing: [Source or notes]

What you will make
A temporary shop runbook with readiness checks and a useful test review.