Worksheet 1 of 5. Audience brief
Project: {{project}}
Prepared by: {{business}}
Review with: {{contact}}
Target: {{deadline}}

Instructions
Define the viewer and the type of commission you want to support.

Worked example, fictional
Context: A photographer wants a portrait-focused portfolio for local professional clients.
Completed response: Local consultants need approachable professional portraits.

Your decision
What kind of assignment should this portfolio attract?
My answer: [ ]
Source and date: [ ]
Still to check: [ ]
Next action, owner, and due date: [ ]

Before moving on
[ ] My answer uses my own facts.
[ ] I have marked anything I still need to check.

Next worksheet: Candidate set.

Before you start
- Target commissions: [Source or notes]
- Candidate images: [Source or notes]
- Viewing format: [Source or notes]

What you will make
A focused photo portfolio with a deliberate sequence and audience test.