Worksheet 1 of 5. Positioning summary
Project: {{project}}
Prepared by: {{business}}
Review with: {{contact}}
Target: {{deadline}}

Instructions
Describe the audience, editorial focus, and distinctive experience in concrete language.

Worked example, fictional
Context: A food writer prepares a two-page brief for potential recipe-content partners with current examples and audience facts.
Completed response: Practical weeknight cooking for small households, based on tested original recipes.

Your decision
What audience and subject does this creator serve?
My answer: [ ]
Source and date: [ ]
Still to check: [ ]
Next action, owner, and due date: [ ]

Before moving on
[ ] My answer uses my own facts.
[ ] I have marked anything I still need to check.

Next worksheet: Audience facts.

Before you start
- Current audience data: [Source or notes]
- Representative work: [Source or notes]
- Partnership options: [Source or notes]

What you will make
A media-kit content pack with dated evidence and clear collaboration formats.