Worksheet 1 of 5. Local audience
Project: {{project}}
Prepared by: {{business}}
Review with: {{contact}}
Target: {{deadline}}

Instructions
Identify a concrete nearby customer situation and the places that audience already uses.

Worked example, fictional
Context: A bicycle repair shop promotes seasonal tune-up appointments to nearby commuters.
Completed response: Commuters need reliable bicycles before the wetter travel season.

Your decision
Who can realistically use this offer locally?
My answer: [ ]
Source and date: [ ]
Still to check: [ ]
Next action, owner, and due date: [ ]

Before moving on
[ ] My answer uses my own facts.
[ ] I have marked anything I still need to check.

Next worksheet: Offer readiness.

Before you start
- Service area: [Source or notes]
- Ready offer: [Source or notes]
- Enquiry recording method: [Source or notes]

What you will make
A small local campaign with a trackable enquiry path and review decision.