{{project}} / portfolio owner {{business}} / intended reviewer {{contact}} / review {{deadline}}

Purpose: define what an appropriate client should understand before selecting attractive projects.
Target commission: output/task [ ]; intended buyer and context [ ]; project size/constraints [ ]; relevant capability [ ]; service you can actually provide [ ]; services outside your offer [ ]. Separate current capability from work you hope to learn.
Buyer questions: “What can I hire this person to do?”; “What part did they do?”; “Can they handle an output like mine?”; “What evidence supports the result?” Write what on-page evidence could answer each question without a private explanation.
Positioning draft: [one sentence naming the service, output, and audience]. Avoid claims about guaranteed sales, speed, or recognition unless the actual records support them. A desired commission is not evidence of demand or a booked engagement.
Capability-to-evidence map: target task | candidate artifact/project | your contribution | relevant constraint/check | limitation/gap | decision. An attractive logo may demonstrate craft while distracting from an editorial service; decide its placement deliberately.
Target viewer criteria: relevant commissioning or production experience [ ]; how they will be approached [ ]; consent and privacy [ ]; prior familiarity [ ]. Friendly collaborators and prospective customers supply different evidence. Ask only for information needed to review the presentation.
Coverage gap: missing capability/output | smallest honest way to demonstrate it | commissioned/self-initiated status | limits to disclose. A self-initiated study can demonstrate a design choice, but it cannot become a fictional client commission or a fabricated commercial success.
Finish with a clear service promise, truthful capability boundary, and review questions that test comprehension rather than simply whether the viewer likes the work.

Your decision
What future assignment should this portfolio support?
My answer: [ ]
Source and date: [ ]
Still to check: [ ]
Next action, owner, and due date: [ ]

Before you start
- Target work: [Source or notes]
- Candidate projects: [Source or notes]
- Viewer feedback: [Source or notes]

What you will make
A focused project selection demonstrating the work you want next.