Worksheet 1 of 5. Audience situation
Project: {{project}}
Prepared by: {{business}}
Review with: {{contact}}
Target: {{deadline}}

Instructions
Describe where the audience encounters the work and what they are trying to decide.

Worked example, fictional
Context: A café asks for a summer promotion. The brief narrows the task to takeaway lunch customers and two window posters.
Completed response: Office workers pass the window at noon and need to see lunch options quickly.

Your decision
In what situation will the audience encounter the work?
My answer: [ ]
Source and date: [ ]
Still to check: [ ]
Next action, owner, and due date: [ ]

Before moving on
[ ] My answer uses my own facts.
[ ] I have marked anything I still need to check.

Next worksheet: Message hierarchy.

Before you start
- Audience situation: [Source or notes]
- Main message: [Source or notes]
- Output specifications: [Source or notes]

What you will make
An approved brief that connects a creative task to measurable constraints.