Worksheet 1 of 5. Campaign record
Project: {{project}}
Prepared by: {{business}}
Review with: {{contact}}
Target: {{deadline}}

Instructions
Gather dates, offer versions, placements, spend, staff time, and any disruptions.

Worked example, fictional
Context: A workshop promotion used email and local partners, but the team cannot tell which channel influenced every booking.
Completed response: Email went out Tuesday; one partner link was broken for the first day.

Your decision
What actually ran compared with the original plan?
My answer: [ ]
Source and date: [ ]
Still to check: [ ]
Next action, owner, and due date: [ ]

Before moving on
[ ] My answer uses my own facts.
[ ] I have marked anything I still need to check.

Next worksheet: Outcome ladder.

Before you start
- Campaign dates: [Source or notes]
- Channel records: [Source or notes]
- Outcome definitions: [Source or notes]

What you will make
A campaign review distinguishing observed results from attribution guesses.